AppsXchangeAsia

Program

 

 

DAY ONE    Wednesday, 16 June 2010

 

8:30    Registration

 

9:00    Opening remarks from conference chair

 

Dilip Mistry, Senior Leader, Microsoft Consumer and Online Division, Microsoft Greater Asia Pacific

 

 

 

9:15    Fragmentation!

 

Vincent Berge, Co-founder, Think&Go NFC

 

 

9:45    How have apps changed the mobile content ecosystem?

• Managing a paradigm shift: Who now controls the mobile content market and what does this mean for the ecosystem?
• How have apps changed the way users consume mobile content?
• Analyzing the impact of apps on the operator portal
• How to develop successful partnerships to take advantage of the rise of apps?

 

 

Praveen Rajan , Head of Mobile Internet, DiGi Telecommunications

 

10:30    Determining the challenges and revenue opportunities for today's besieged Mobile operator in the app ecosystem

 

• What challenges face today's Mobile operator?
• How would you build tomorrow's intelligent CellCo, today?
• How do you deliver loyalty, advertising and commerce - with relevancy?
• How an intelligent, aggregated view of the customer enables the new digital revenues

 

Dr Julian Buhagiar, Vice President of Technology, ZangBeZang

  

11:00    Networking Break

 

 

11:30    The App Economy: Understanding the importance of the application store to the mobile industry

• The role of apps in mobile industry or the changing landscape
• Importance of cross platform compatibility
• Importance of application store and way forward
• Keeping consumer at the centre of development

 

Kenny Mathers, Head of Developer Relations, Forum Nokia APAC

 

 

 

12:00    Realizing continuous and sustainable innovation for Value Added Services
 

Application stores have become an indispensable part to a telco business strategy – but how can network operators realize continuous and sustainable innovation for value added services? What are the critical success factors for a differentiated apps store in an increasing crowded market?

 

• Enabling a personalized apps experience for your end users
• Attracting application developers to form a strong eco-system for your apps store business.
• Supporting agility on subscription, buying and charging models with flexible subscription and charging capabilities
   

Simon Wong, Sales Consulting Director, Oracle
Andy Woollard, Worldwide Director of Alliances, Volantis

 

 

 

12:30    PANEL DISCUSSION: How are apps changing traditional mobile telco business models?

• How can operators protect their traditional business models?
• What impact will the growth in app usage have on operators’ networks?
• How will mobile telco business models evolve?

Panelists

Praveen Rajan, Head of Mobile Internet, DiGi Telecommunications

Dr Julian Buhagiar, Vice President of Technology, ZangBeZang

Kenny Mathers, Head of Developer Relations, Forum Nokia APAC

Winston Goh, Product Marketing, Mobile Phone, Samsung

 

13:00    Networking Lunch

 

 

 

 

14:00    Case Study: Commercialising the mobile application market in Korea

• Overview of the Korean market of mobile phone, mobile internet and mobile application
• Analyzing the trends of mobile app and kinds of downloaded apps(free or not)
• Examining the influences of mobile app on telco's ARPU and mobile traffic
• Understanding the telco's strategy for using mobile application stores

 

Jongbae Jun, Senior Researcher, KT

 

 

14:30    Developing converged apps for TV, mobile and online
 

• What are the challenges of converging content across three channels?

   -What are the implications for the service delivery platform?

• What partnerships are needed for a successful converged app strategy?
• Understanding the business models and revenue streams
• What are the implications for developers and operators?

 

Navin Wathan, Head of Product Innovations, Product Development & Infotainment, Maxis

 

15:00    Monetizing apps - in-apps and mobile payment options

• Paypal mobile vision. The wallet in the coloud concept

• Paypal payment solution for mobile applications - the mobile payment libar

 

Rahul Shinghal, Head - Mobile Product, Asia, Paypal

 

 

 

15:30    Networking Break - leading into:

 

 

APP DEMOS: Understanding which types of apps are popular, profitable and have a long shelf life

This is a marketplace, so you need to work hard to attract visitors to your “Stall” – shout, play music, hand out freebies, put up the most attractive display…in short, be creative. Differentiate yourself from the competition by highlighting your specific strengths and uniqueness. Are you a certified developer with global multinational partners or did you develop the next killer app and just launched your start-up company…
 

Each participating app-developer will have 6 x 10 minutes to showcase their applications to the conference delegates in an open market place. Presentations will be parallel and exhibitors will compete for audience.

Participating developers: BuzzCity - Djuzz (www.djuzz.com), ZingMobile (www.zingmobile.com), Neustar (www.neustar.biz), Think&Go NFC (www.thinkandgo-nfc.com), Colorzip (www.colorcode.com.sg), Touch Dimensions (www.touchdimensions.com)

 

  

 

16:45    Close of Conference, Day One

 

 

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DAY TWO    Thursday, 17 June 2010

 

8:30    Registration

 

9:00    Opening remarks from conference chair

 

Claude Achcar, Founder and Managing Director, Actel Consulting 

 

 

 

 

9:15    How are opertors, their network vendors, and other ecosystem providers reacting to the early Apple-Google dominance of OS and App Stores

 

Claude Achcar, Founder and Managing Director, Actel Consulting

 

 

9:45    PANEL DISCUSSION: Should users be restricted by platform, operator or handset?

• Will universal application stores win out in the long term?
• Making the app experience as easy as possible for users
• How will improvements in mobile browsers change the application store marketplace?
   

Panelists
Tanis Kuneepong, Partner VAS Marketing Manager, Advanced Info Service

Antonio Vitti, CEO & Co-founder, Mobile Spinach

Dr. Calicrates Policroniades, Senior Researcher/Business Developer in Content & Applications, Telenor Group Corporate Development
 

 

10:30    Differentiating the operator app store

 

• The operator advantage to engage consumers and attract developers
• How to best leverage the operator’s unique assets
• Breaking down app discoverability barriers
• Providing developers a path to monetization

 

Duane Edwards, Co-founder and Senior Vice President of Product Development, Globys
 

 

 11:00    Networking Break

 

 

11:30    Examining the role and revenue streams of the traditional operator in the apps and content market place

• Operator challenges and the telco positioning in this new ecosystem 
• Specific challenges and lesson learnt from the Asian market
• Making the most of the opportunities in the region

 

Dr. Calicrates Policroniades, Senior Researcher/Business Developer in Content & Applications, Telenor Group Corporate Development

 

 

12:00    Examining how apps are driving more consumer interaction with mobile content and its implications for advertising and distribution

• The changing role of apps in driving mobile based consumer behaviour 
• Determining what this means from the perspective of advertising content
• How to develop successful partnerships to take advantage of the rise of apps in advertising and ad content distribution

 

Antonio Vitti, CEO & Co-founder, Mobile Spinach

 

 

 

12:30    Networking Lunch

 

 

13 :30    Operator Perspective: Sharing experiences of driving data revenue and usage from application stores

• How can application stores be used to increase content consumption, customer loyalty and ARPU?
• Using segmentation and personalisation techniques to increase application downloads
• Understanding what consumers want from an application, and how best to market your store to them

 

Tanis Kuneepong, Partner VAS Marketing Manager, Advanced Info Service

 

 

14:00    App-vertising! How to create an effective mobile app funded by advertising

 

• Analysing trends in mobile app usage
• What are the business models for generating revenues from apps?
• What do apps mean for brands and advertisers?
• Determining the amount of advertising acceptable on apps
• Examining how and when to embed advertising in apps
• How do consumers interact with in-app advertising?
   

Dr. Lai Kok Fung, Chief Executive Officer and Co-Founder, BuzzCity

 

 

 

14:30    Maximising Revenues using effective Distribution Channels and Payment Methods

• The Evolution of Application Distribution
• Benefits and Challenges of POS sales
• Exploring Payment Methods - Operator Billing, Credit Card solutions, Direct Billing

Arnie Chaudhuri, Vice President, Sales & Business Development, mBounce

 

 

 

15:00   Developer Roundtables
During the developer roundtables, conference delegates will split into small groups to focus on the opportunities and challenges associated with developing apps for different platforms. Facilitated by one individual, these sessions are largely unstructured, enabling participants to decide the content and steer the direction of discussion. By splitting into smaller groups, each participant will be able to deep-dive into specific topics, stimulating more detailed discussion and creating an environment to broker business deals.

 

• Developing for Symbian

Arnie Chaudhuri, Vice President, Sales & Business Development, mBounce

 

• Developing free apps

Antonio Vitti, CEO & Co-founder, Mobile Spinach

 

• Developing for Operators

Urvashi Sahay, Director, Mobile Services & Integration, SingTel

 

• Cross-platform launch strategies

Navin Wathan, Head of Product Innovations, Product Development & Infotainment, Maxis

 

 

 

16:00    Closing remarks from conference chair

 

 

 

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